Analysis: Precedents or Principles?


We firmly believe that our choices – about what we eat and how we vote – reflect the inner core of our being. But do those choices originate in principle – or simply because of what we have done in the past? Psychologist Nick Chater asks if precedent matters more than principles and discovers a complex interplay between the two forces which govern the choices we make.
Producer: Simon Coates.

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Nick Chater
Professor of Behavioural Science