We are working with Clean Up Britain to change the attitudes and behaviours of British citizens regarding littering. Littering is a prevalent problem in the UK, with an estimated 1.3m pieces of litter being dropped on Britain’s roads alone every weekend. According to Keep Britain Tidy, littering has increased by 500% since the 1960s and is costing local authorities nearly £1 billion a year. We hope that, by advising Clean Up Britain on the behavioural insights behind littering, we can help reduce litter in the UK.
- Customers sharing their loyalty rewards. A new perspective to increase engagement in Loyalty Programmes.
- Nudgeathon: A behavioural change competition