The Behavioural Design Lab was a collaboration between Warwick Business School and the Design Council from 2012-2015, bringing together experts in behavioural science and social design. We helped organisations use a scientific understanding of people to design better products and services with a social purpose.
The biggest issues in society, from obesity to climate change, are due to avoidable behavioural and lifestyle factors that people embrace on a daily basis. Most attempts to change behaviour rely on the outdated assumption that people always behave with conscious intention. The result is a range of programmes with a firm rationale but minimal impact.
We believe the best way to solve these issues is to not only research how and why people actually make decisions, but use the design of products, services and places to guide and support people in making better decisions. The Challenges Team at the Design Council run programmes that provide a platform on which people work together to develop strong concepts to address social problems.
By combining insights and methods from design and behavioural science, we help organisations from all sectors understand the role of behaviour in the problems they face and solve them through design-led innovation. Our interests are broad but we mainly focus on health and wellbeing, sustainable living and consumer empowerment.