The leadership advantage that a ripped upper body brings

A new study suggests that people equate physical strength in men with higher status and leadership qualities. Researchers showed participants photographs of young men and women dressed in undershirts to show off their shoulder, chest and arm muscles.

They were told that the people were recruits at a consulting firm. They were asked to rate how much they admired them, held them in esteem and believed they would rise in status. “Do you think this person is a good leader?” was one of the questions.


Dawn Eubanks
Associate Professor of Behavioural Science & Strategy