Simple texts help dieters keep the weight off

Losing weight through dieting and exercise is only half the battle, as typically half of it is regained within a year and around 80% of people return to or even exceed their prediet size.

But a new study has shown that simple text messages can change teenagers’ behaviour and make them commit to preventing the pounds from piling back on again.

‘The results of the current trial with adolescents are clinically important and unique,’ said Ivo Vlaev, Professor of Behavioural Science at Warwick Business School. ‘Interventions that help people maintain weight loss are sorely needed. Regardless of what interventions people use to lose weight, whether it is drugs or behavioural, the weight is commonly regained.’

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Ivo Vlaev
Professor of Behavioural Science