Do voters really care about facts?

If my sampling of the EU referendum media coverage is anything to go by, there is one thing that wavering voters want above everything else. They want the facts: plain, simple and unvarnished.

What would leaving the EU, or remaining within it, mean for Britain’s future? If we were to leave, what trade deals would be struck? What would be the implications for sovereignty, or public finances, or the very future of the European Union? And if Britain stays, what will be the direction of future immigration, European regulation, “ever-closer union”, or European enlargement? Without the facts, how can we possibly make a sensible decision?

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Nick Chater
Professor of Behavioural Science