We are investigating how the libertarian paternalistic approach to public policy, or ‘nudging’, is moderated by what we call ‘nudge awareness’ – i.e. being aware of how and possibly why nudges are used. The findings will enable us to predict human behaviour (e.g. the extent to which people’s behaviours would change if they knew they were ‘nudged’) and to influence behaviour (e.g. develop more effective policies to help people make better decisions).
- Risk, Time and Society: The Behavioural Economics of Value
- CLAHRC West Midlands