Clean Up Britain

CLUB-600

We are working with Clean Up Britain to change the attitudes and behaviours of British citizens regarding littering. Littering is a prevalent problem in the UK, with an estimated 1.3m pieces of litter being dropped on Britain’s roads alone every weekend. According to Keep Britain Tidy,  littering has increased by 500% since the 1960s and is costing local authorities nearly £1 billion a year. We hope that, by advising Clean Up Britain on the behavioural insights behind littering, we can help reduce litter in the UK.

People

Daniel Read
Professor of Behavioural Science
Julia Kolodko
Julia Kolodko
Doctoral Student
Umar Taj
Umar Taj
Doctoral Student